About San Luis Obispo's Finest Jeweler

Voted “Best Jewelry Store” in San Luis Obispo County 8 years and running, Kevin Main Jewelry is a fine jewelry store and design studio, complete with a friendly atmosphere and knowledgeable staff. Featuring bridal lines such as Hearts on Fire, Precision Set, Benchmark, ArtCarved and Todd Reed, as well as fashion lines like Marco Bicego, Alex Sepkus, Alishan, and Thomas Mann, Kevin Main Jewelry is sure to have the perfect engagement ring or gift for your special someone.


Kevin Main Jewelry had humble beginnings; opening in 1973 as a small, one man silver shop in the quaint beachside community of Morro Bay, California. Here, Kevin sharpened his skills as a designer, craftsman, and businessman while building his glowing reputation across San Luis Obispo County. In November of 1998, Kevin and his wife Kathi decided to move and expand their business into San Luis Obispo, now deemed the “Happiest Place in America” in the new National Geographic book Thrive: Finding Happiness the Blue Zones Way by Dan Buettner. Today, the showroom at Kevin Main Jewelry, with its pristine original hard wood floors and its rustic brick walls, is thriving right in the heart of Downtown San Luis Obispo. Kevin Main Jewelry not only offers a great selection of Kevin Main original designs, crafted by the owner himself as well as various internationally recognized designers, but also features a full scale repair and custom shop on-site.

Meet Kevin Main

Kevin Main is a self taught jeweler and craftsman with over 33 years of experience as an artist and businessman. His commitment to an honest, quality product and service has driven him towards the sucess he has found today. Kevin is always seeking ways to make things better, more beautiful, and to invoke a memorable experience in everything he does. When Kevin is not working at his jeweler’s bench, he is most commonly found cycling. His love for ultra-distance cycling has taken him many places throughout the United States and internationally. He also loves to go for walks with his wife, Kathi and enjoys playing with his adorable grandkids when they come to visit.